For brands using platforms such as Twitter, Facebook and Instagram to market their business and promote their products and services, it’s key that at all times they strive to keep the “social” in “social media”.
That means actually connecting with fans and customers. Otherwise, you’re just broadcasting. But while a lot of social media absolutely requires that human touch, some aspects can be automated. Indeed, for the most savvy brands, automating social content can dramatically improve engagement.
Some things should never be mechanised: for example, customer support or troubleshooting. But carefully curated content planned and scheduled ahead can be enormously beneficial for the social business.
This infographic takes a closer look at how social media automation can work for your brand, and comes courtesy of The Insurance Octopus.
(Source: The Insurance Octopus.)