Facebook, Twitter, YouTube: How Advertisers Are Spending On Social [SURVEY]

Advertisers are increasing their spend on social, but not necessarily on social advertising, according to a new survey from Ad Age.

The survey of 1,682 Ad Age readers – executives at marketing, agency and media companies – discovered that advertisers are increasing their social media marketing budgets, but they’re not necessarily spending a significant portion of this on social ads. Instead, they’re focusing more on managing their accounts.

45 percent of respondents say they spend 1 to 10 percent of their overall marketing budget on social media, and 38 percent say they spend more than 30 percent.

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