New Social Network Sobrr Deletes Content in 24 Hours

A new social network called Sobrr erases everything in 24 hours.

Users can “keep” connections with other users or choose to be “24-hour friends,” interacting with follows, comments and cheers. Photos are tagged geographically only once.

The network hopes to sway users who have become disillusioned with grandstanding on Facebook, where crafting posts to make a good impression appears to outweigh a more sincere portrait of users’ real-life circumstances.

Sobrr founder Bruce Yang believes Sobrr’s ephemeral experiences — similar to those offered by disappearing messaging apps like Snapchat — will counteract the need to manipulate the time-space continuum.