So Not Spongeworthy

You remember Today Sponge, don’t you? The contraceptive so popular it drove a storyline in a “Seinfeld” episode? If you can believe it, that was was more ten years ago, so the folks at Allendale decided it was time for a new look. Caroline Tiger points us towards a frightening shift in the Sponge’s packaging:

Harrison said the company decided to replace the pink and white color design of the box with a hot fuchsia and red-wine-color combination.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in