Both Lyft and Uber like to pontificate about how consumers will someday use their mobile apps for all kinds of things involving cars—not just rides. Now, Lyft is taking a step in that direction by getting into your digital-music playlist.
The San Francisco company has partnered with pop singer Justin Bieber to offer his new album, Purpose, which is being released on Friday, for about half price. If you select "Bieber Mode" on the Lyft app and order a $5 ride starting Thursday at midnight E.T.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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