So Far, PR Defined as 'Organization,' 'Communication,' and 'Public'

Last week, the PRSA announced the initiative, which seeks to crowdsource a modern definition of public relations. The campaign has gotten a write-up in The New York Times and other outlets, and we’ve seen links and info about the campaign zipping around on Twitter.

So what words have people been submitting in order to redefine the profession, its purpose, and its place in the world? The top four words are “organization,”  “public”, “communication,” and “relationships.”

Also in the top 10 are “stakeholders,” “audiences,” and “create.”