"Snowball Fight!" Application Growing Quickly but Facing a Crackdown

Snowball applications have shown huge viral growth over the past few weeks and there have been increasing discussions on the Developers Forum about some rather, shall we say, “loose” interpretations of the Facebook Platform Policy helping these applications to make significant gains. The latest in question for compliance is “Snowball Fight” which has been promising more snowballs for users who rate the application at five stars. The application itself makes the following claim:

Remember, if you rate this application 5 stars you will increase the number of snowballs you can throw each day

It may be that an application with a higher review rating is given a higher allocation for sending invites and notifications to users, although there is no evidence to suggest this.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in