Snow Biz: More Brands Promote Snow Themes in 2013

Snow is the weather pattern that prompts the most ambivalence: we appreciate it in limited amounts if it doesn’t turn into a blizzard or avalanche. Yet, in recent years, long-range forecasts predicting less snow in the future have fueled ‘snowstalgia’. Now more media outlets and brands (not just ski resorts) are celebrating snow before it becomes a distant memory.

This affinity for snow isn’t surprising: the public responds positively to many snow-related expressions and experiences such as snowflake, snow cone, snow globe, snowman and snow days.

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