Snooth Launches iPhone Wine Site

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Snooth, the social wine database site, has added a dedicated iPhone WAP site located at iphone.snooth.com. The new site adds a “location-based shopping parameter”—meaning not GPS radio support, but a simple zip code lookup—that helps find prices and specific bottles for anyone already on the go.

Users can key in search phrases, such as “merlot under $20 for lamb” and their current zip code; the app will then go out and search for nearby liquor stores that have appropriate wines in stock.

There’s also a one-click-to-call button for calling the store and reserving a bottle. In addition, Snooth fans can maintain a wish list for instant recall whenever they’re in a store and wondering what to buy. Back in 2007, the site released a dedicated Facebook app.