‘Saturday Night Live’ 40th Anniversary Special Breaks Twitter TV Records
CNBC’s Saturday Night Live 40th Anniversary Special broke two Twitter TV Ratings, reveals new data from Nielsen.
CNBC’s Saturday Night Live 40th Anniversary Special broke two Twitter television ratings records, reveals new data from Nielsen.
Nine million people in the U.S. saw 1.3 million tweets about the celebrity-packed episode on Sunday (February 15th), which were sent by 449,000 users.
Overall, more than 187 million impressions were generated by the show on Twitter, crowning Saturday Night Live as the show with the highest Twitter TV impressions of any series episode to date, and also the highest unique audience of any series episode in the 2014-15 season.
As a comparison, Sunday’s NBA All-Star Game generated 126 million tweet impressions.
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