Snapchat Wins New York Fashion Week

The app has changed media coverage of the event.

Today marks the end of the latest New York Fashion Week, and some say its best days are behind us:

This may well be true — but don’t tell Snapchat.

Beyond menswear (according to The New York Times) and Kendall Jenner, no one received as much attention as the disappearing message app.

Why? It wasn’t just design brands “snapping” their own work…although there was a good bit of that.

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