Snapchat Will Close Paid Lens Store Jan. 8
The move will allow the company to focus on advertising, including sponsored lenses.
Snapchat has announced it will close its Lens Store, which was launched in November, and allows users to purchase animated lenses for $0.99 each. Snapchat has updated its support site, alerting users they have until Friday, January 8, at 12:01 a.m. Pacific time to purchase the lenses they’d like to keep, before the store closes.
Snapchat told TechCrunch it’s closing the Lens Store to focus on advertising, which includes sponsored lenses branded with movies or other products.
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