It was only yesterday that Snapchat introduced video chat, but millennial-minded brands are already drawing up plans to use it.
Karmaloop, a 14-year-old e-commerce brand that brings in $200 million annually, has regularly used Snapchat's photos feature to give its customers a fun, behind-the-scenes look at its company. The brand has even flirted with the social-mobile app's naughtier side with sexy pics of its apparel models. The Boston-based digital retailer, which has more than 5,000 Snapchat followers, is brainstorming about employing video chat to engender brand loyalty among its high-school-aged and twentysomething audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in