When Snapchat users viewed a brand’s story, they watched the entire story nearly 88 percent of the time, according to a new report from analytic vendor Snaplytics.
The Copenhagen-based firm released a 27-page report today that outlines how brands, users and creators used the app to post and watch content organically during the fourth quarter of 2016 with some intriguing stats. The data is based on 500 brands’ accounts and more than 217,000 pieces of content collected from more than 24,000 stories—the groups of photos and videos that disappear after 24 hours.
While
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