Ouija Launches First Official Sponsored Campaign on Snapchat

This weekend, Snapchat started hosting sponsored content for the first time, and the first official ad was a commercial for the Universal Pictures feature film Ouija. Snapchat is, however, kind of late to its own party: There has been plenty of advertising on Snapchat for some time now.

When new communication apps and styles open up, marketers are usually the first to try and figure out a new system to advertise to each demographic. There are even handy flowcharts to detail if Snapchat is the best focus for your advertising budget.

Advertising is just one of the many ways that a service can monetize, and this seems to be the standard business model for most social networks.