Snapchat Moves Into Monetization: U.S. Users Can Purchase Replays

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps.

Snapchat introduced a major update Tuesday, adding fun lenses on selfies and giving U.S. users the ability to pay to replay snaps.

Snapchat introduced these features in a blog post:

We introduced Replay in Additional Services almost two years ago, and we’ve used it to relive those amazing moments (or the ones we weren’t paying attention to…) just one more time before they disappear. We’ve provided one Replay per Snapchatter per day, sometimes frustrating the millions of Snapchatters who receive many daily Snaps deserving of a Replay. But then we realized — a Replay is like a compliment! So why stop at just one?

Today, U.S. Snapchatters can purchase extra Replays, starting at 3 for $0.99. You can use a Replay on any Snap you receive, but you can only Replay any Snap once. They’re a little pricey — but time is money! 😉

With the updated Snapchat app, when you take a selfie, you can tap and hold on your face to activate lenses.

These lenses are playful features, adding hearts to your eyes, wrinkles to your face, or letting you see like Robocop. It uses facial recognition, adding in features when you open your mouth or raise your eyebrows.

snapchatlensThere is also a trophy case keeping track of your Snapchat accomplishments.

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Readers: Would you pay to review a snap?