Snapchat Inks Mitú for Discover Channel

Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú.

Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú.

Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content.

Heine reported that Mitú averages 160 million viewers per month, and its chief product officer, Mike Su, told Heine:

You will see videos (on Mitú’s Discover channel) that are freestanding, as well as ones that belong to an episodic series. It is definitely going to be video-heavy.

Readers: What are your thoughts on Snapchat’s agreement with Mitú?