Snapchat has added a new tool to let users collaborate by posting their photos and videos to custom story threads, giving the platform a way to potentially cut into the wedding hashtag market so prevalent on its rival Instagram.
Custom Stories, as they’re called, let a person add friends to a specific story, which can be designated by specific users or a location via Snap’s geofencing feature.
In a blog post today announcing the news, Snap said it’s “perfect for a trip, a birthday party, or a new baby story just for the family.”
To create a story, users can tap the “Create Story” icon in the upper right-hand corner of the Stories page.
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