Snapchat Is Ditching Auto Advance Stories in Favor of Playlists

Also introducing more mid-roll and post-roll ads

Snapchat is putting users' friends stories back where they came from. The company is reorganizing the layout of the app to put friends' content at the top, followed by the Discover and subscription sections.

The updates, which were announced today, will also remove the Auto Advance feature that automatically plays the next set of snaps in a user's feed. The company is also launching a playlist option, which will let users select which friends' snaps they want to view. The changes could help users manage snap overload on the ever-growing platform.

Select Android users will get the features first, with a full rollout for both Android and iOS expected soon.

"Unfortunately, this change made it impossible to individually choose which Story to watch," Snapchat wrote in a blog post. "Sometimes we just want to see what our close friends or family are up to—not all of our friends—and Auto Advance prevented that."

Snapchat is also launching a new ad format, post-roll ads, which will run after a user is done viewing a story. Snap ads also will continue to appear in a user's playlist just like they did during Auto Advance.

The additional ads come on the heels of Snapchat launching its long awaited API, and just a day after news broke of parent company Snap Inc.'s possible plans to go public. According to a Wall Street Journal report, Snap Inc. is exploring an initial public offering as early as March that could value the company at $25 billion.