Tonight, millions of voters will watch the fourth Republican debate for the party's presidential nomination. With that in mind, Action Committee thought it'd be interesting to survey more than 1,500 Instagram and Snapchat users to see which candidates young, uber-social folks support.
The Philadelphia, Pa., startup surveyed Instagram users who identified themselves as registered GOP voters, and it learned roughly 34 percent planned to vote for Donald Trump, while 14 percent supported Ben Carson.
Carly Fiorina garnered 7 percent of respondents' support, Ted Cruz received 5 percent, Marco Rubio got 4 percent, and Mike Huckabee brought in 2 percent. Jeb Bush and Rand Paul registered 0 percent. The rest picked "none of the above."
And here's how the Republican hopefuls did with Snapchat constituents:
- Trump—18 percent
- Carson—18 percent
- Fiorina—8 percent
- Cruz—5 percent
- Rubio—3 percent
- Paul—3 percent
- Bush—0 percent
- Huckabee—0 percent
- None of the above—6 percent
- No opinion—40 percent
So, it looks like Instagram and Snapchat users collectively would nominate Trump right now, though Carson is posing a serious threat.
On the other side of the aisle, Democrats will hold their second debate on Saturday night. Action Committee surveyed consumers who identified as registered Democrats for this part of its research.
On Instagram, Bernie Sanders received 42 percent of the tallies, while Hillary Clinton got 29 percent. Nearly 24 percent had no opinion, while Martin O'Malley (4 percent), Lincoln Chafee (1 percent) and Lawrence Lessig (1 percent) saw single-digit returns.
Here's how things shook out on Snapchat:
- Sanders—54 percent
- Clinton—27 percent
- O'Malley—6 percent
- Chaffee—2 percent
- Lessig—0 percent
- No opinion—11 percent
Sanders is clearly more popular with the respondents to Action Committee's survey than Clinton. Both Instagram and Snapchat skew to young consumers, so—if nothing else—these polls give the campaigns a clue about how they are doing with the demo.
The results also indicate that Trump and Sanders are identifying with voters who want a "Washington outsider" in the Oval Office come 2017. Trump has never held office before, and Sanders—while a U.S. Senator for Vermont for 24 years—holds the unusual distinction of being the only self-identifying democratic socialist in mainstream politics.
Action Committee's findings also signal Trump and Sanders could probably drum up more votes by marketing on these channels than they previously thought. The online poll, which employed Survata's service, was conducted from Oct. 21 through Oct. 24.