SMW 2011: Why is Pandora Pimping Out Moms?

Everyone knows mom bloggers are hot right now, between time spent online and purchasing power, different markets around mom bloggers are estimated to be in the trillions. Trillions. A few months ago Adweek published a summary that projected mommy bloggers to grow from 3.7 million to 3.9 million this year but from the looks of it these numbers are deeply conservative. Blissdom, a mom blogging conference held each January had its fifth successful meetup this year and if you take one look at #blissdom on Twitter you can even see conversations year round.