Smule Scores WSJ Hit By Skewering the Press Release
Kudos to iPhone app maker Smule, or Sonic Mule Inc., for tweaking the age-old and boring executive hire press release enough to get WSJ.com’s Venture Capital Dispatch to notice.
The release pokes at the juggling of egos that happens when multiple executives insist on being quoted. Since Smule makes the Glee app, which corrects your pitch as you sing along, the first quote from CEO Jeff Smith calls out the new CFO’s lack of musical ability.
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