Uh Oh: Are Companies Now Responsible for Facebook Trolls?
In news that may lead to a PR hiring blitz, an Australian court has ruled that everything posted on a company’s Facebook page qualifies as an advertisement and may be viewed as such in the eyes of the law.
The ruling implies that Facebook PR is no longer a risk-free venture: Your company may be held legally responsible for everything posted on your page, and that includes whatever false, misleading or otherwise offensive comments your followers happen to feel like posting.
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