72% Of SMBs Use Social Media For Marketing (With A Quarter On Twitter) [STUDY]

Do you use social media to promote your small business?

You’re in good company. New research has revealed that almost three-quarters of small and medium-sized businesses (SMBs) now use social media, with mobile marketing also very much on the rise.

BIA/Kelsey‘s ongoing study of the advertising behaviours of SMBs discovered that 72 percent are active on one or more social channels for marketing purposes – Facebook led all platforms with 52.1 percent of respondents, ahead of LinkedIn (28 percent), Google+ (25 percent) and Twitter (24.3

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