SMBs Spending Less On Social Media In 2014 (And More On Their Websites) [STUDY]

Small and medium-sized businesses (SMBs) spent aggressively on social media in 2013, with some success, but this year they’re cutting back slightly on their investment in Twitter and Facebook to concentrate funds on their website, reveals a new study.

Thrive Analytics surveyed U.S. SMBs on which digital channels they plan to invest in 2014 and found that four in 10 will be increasing website budgets, up from 37 percent last year.

Conversely, 28 percent will be investing in their social media presence, down from 32 percent in 2013.