Random House’s Smashing Ideas division has today released its American Smartphone Gaming Report, revealing that half of American smartphone owners will spend close to 200 hours per year playing mobile games, whether at home or on the go.
In association with YouGov, data was collected from more than 1,150 US adults to determine their mobile gaming habits. The study found that brain and physics-based puzzle games are the most popular, with 28 percent of respondents choosing that genre as their top choice. Casino and card games came in second with 10 percent, and casual and arcade / action games were tied at 7 percent each.
The study also found women to be more likely to play smartphone games, with 69 percent of female respondents confirming they play games. in relation to 56 percent of men.
As expected, the majority of respondents, 84 percent, said they are most likely to play smartphone games at home, while 22 percent and 21 percent said they play on their commute or at work, respectively. In addition, 25 percent of respondents said they play smartphone games with their children.
To capitalize on this growing popularity of smartphone games, specifically in the physics-based puzzle genre, Smashing Ideas has released its own mobile game, Catch the Berry. The game asks players to help Huckle collect magical berries and gems by drawing and erasing lines on the screen.
“Interest in Smartphone puzzle games is at an all-time high and consumers are hungry for apps that provide new and original challenges,” said Brian Burke, President of Smashing Ideas, in a company statement. “We launched Catch the Berry with the goal of giving players a truly engaging, entertaining and unique game experience.”
Check out the full Smashing Ideas survey infographic below (click for larger).