Smartphone ad impressions show most growth, feature phones bottom out
Mobile advertising may be a growing business, but smartphones may have reached peak market share according to Millennial Media’s latest quarterly Mobile Mix report. The mobile advertising company found that smartphones accounted for 74 percent of all impressions served on its network during Q2 — up just one percent from Q1’s 73 percent.
Although Millennial found the share of smartphone impressions served to overall impressions was stagnant quarter-over-quarter, year-over-year smartphone impressions have risen by eight percent. The lack of growth in smartphone impressions is likely due to the stabilization of feature phone impression share.
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