Smaller Specialty Firms Competing with the Biggest Names in PR
A recent story in Crain’s New York Business is of particular interest to us because it highlights a theoretical PR industry of the future in which specialization is the key to success.
As we all know, the recession led many big-name clients to take their PR operations in-house–and some of New York’s smaller, more ambitious firms responded by tailoring their services more specifically to businesses within certain fast-growing industries like health care, education and technology.
In short, while these blink-and-you’ll-miss-them firms aren’t yet established leaders of the PR pack, their portfolios filled with marquee clients, they are posting impressive revenue totals at time when many businesses have yet to loosen their recession-era belts.
We’ve been led to believe that the truly exceptional PR team can adapt to serve any client, no matter what their industry might be.
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