67% Of Small Business Owners Won’t Invest In Social Media In 2012 [INFOGRAPHIC]
In recent weeks we’ve seen a lot of information analyzing how small businesses are using Twitter and Facebook, sometimes with conflicting results. For example, while some studies suggest that just 10 percent of small businesses are using Twitter, others are reporting that 60 percent are finding Twitter effective for marketing and customer engagement.
Well, brace yourselves, as this new study from SocialStrategy1 and OfficeArrow is going to make those waters even murkier, as it suggests that while 88 percent of small business owners believe that platforms such as Twitter and Facebook do or will impact their bottom line, a full two-thirds (67 percent) won’t be making additional investments in their social media marketing in 2012.
The study polled 343 executives from companies with fewer than 10 employees, and found that Facebook (61 percent) and LinkedIn (48 percent) beat Twitter (37 percent, which is almost four times the number shown by previous polls)...
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