How Did Small Business Saturday Facebook Posts Fare On Small Business Saturday?
Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
Facebook mentions of Small Business Saturday were 1,200 percent higher on the actual day (Nov. 30) than during the week leading up to it, and the #smallbusinesssaturday hashtag saw usage skyrocket 2,300 percent that same day, according to statistics from the social network.
Mentions of “shop small” were also up 550 percent, while the #shopsmall hashtag saw a 900 percent jump in usage.
The top five demographics discussing Small Business Saturday on Facebook were:
- Women 25 through 34
- Women 35 through 44
- Women 45 through 54
- Women 18 through 24
- Men 25 through 34
And the top 10 states discussing the shopping initiative were:
- California
- New York
- New Jersey
- Florida
- Illinois
- Michigan
- Georgia
- North Carolina
- Maryland
- Massachusetts
Readers: Did you post about Small Business Saturday this past weekend?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in