Smacktive App Aims to Improve Health by Fostering Community

Social media has been blamed for the increased isolation people experience, but apps like Smacktive could help counteract that isolation by encouraging people to get out and be active together.

Screen Shot 2015-02-04 at 11.48.52 AM

It may seem counter intuitive, but in this more connected world of ours social networks are often blamed for making us more isolated and less social. There’s even been a trend toward celebrating introversion, especially on TumblrSmacktive hopes to engage users in outdoor activity by providing an easy way to connect to like minded people in their community.

The app allows users to post status updates indicating their desire to engage in a range of activities, with a particular focus on outdoor and sporting activities.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in