Sladden: Media Companies are Going to Play an Important Role in Finding the Value in Tweets

Many people find Twitter overwhelming. They have no idea how to make sense of the endless stream of 140-character missives. Twitter’s Chloe Sladden (left) doesn’t necessarily disagree. That’s why she’s working with media companies to help them figure out how best to convert the avalanche of tweets into usable information. She’s worked with both NBC and MTV, for example, to create visualizations of Twitter traffic for the Olympics and the VMA Awards. (Take a look at both—very cool.)