Slacker vs. Pandora: The Art of Branding with Attack Ads
Admit it–you’ve been in this situation: you’re listening to your guilty pleasure playlist on Pandora (90’s Pop Hits, anyone?), but your seemingly bottomless well of nostalgia runs dry when “Mmmbop” comes on for the fourth time in a single morning.
Now, underdog Internet radio provider Slacker has tapped into that frustration and is using it to its own advantage. In its new humorous (and a little too relatable) online ad spot, the smaller company takes direct aim at Pandora’s limited music library, depicting a frustrated young woman opening a ‘Pandora’s Box’ (clever) that plays the same horrible song over and over again.
Luckily
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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