New Skittles Video Campaign Stars…Your Finger

Skittles has just launched one of the creative (and bizarre) online video campaigns we've seen. They have gotten interactive in the literal, physical sense, making you (or at least...your finger) part of the action.

Skittles has just launched one of the creative (and bizarre) online video campaigns we’ve seen. They have gotten interactive in the literal, physical sense, making you (or at least…your finger) part of the action. Read on to find out more and check out some of the videos from the campaign, starring your finger!

The Skittles Touch campaign, hosted on Skittles YouTube page, is made up of five different videos, all incorporating your finger into the action. At the beginning of each video you are asked to put your index finger or thumb on the screen where the Skittle is. Some of the videos are funny; some of the videos are a little sad; and some are…well…just plain awkward. For instance, in the first video I saw from the campaign, ‘Skittles Touch: Cat’, it was hard for me to keep my finger on the screen for the entire time. Eee…totally uncomfortable. Check it out below and you’ll understand why.

But not all of the videos are as strange and uncomfortable as the kitty cat (and…man cat?) clip. There’s also the Cage Cop video, where your finger helps fight crime; the War Finger video, where your finger goes to war; the Hitchhiker video, where your thumb hitches you a ride; and Skittles Girl, where your finger breaks some hearts.

The Cat video is currently leading the pack with just over 30,000 views in the first day, and the campaign is spreading like wildfire. Skittles is no stranger to creative viral campaigns. A couple of years ago, Skittles re-skinned their website with a Twitter Search page about Skittles; last fall they buried a man in Skittles with their Dazzle The Rainbow Campaign; and they’ve even had a giraffe eat the rainbow and milk out Skittles. But if you ask me, this Skittles Touch campaign is one of their best to date. It’s crazy original, funny and unforgettable. Not to mention the fact that it makes you feel a little bit dirty (especially the Cat and Skittles Girl videos).

What do you think about the Skittles Touch campaign? How does it compare to previous Skittles campaigns, and do you think we will be seeing some copycat campaigns in the coming months?