Fashion, Shopping App SizeMob Allows Users To Share Sizing, Tastes, With Help From Facebook

Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.

Shoppers often turn to gift cards in lieu of actual presents because, at least when it comes to clothing, remembering the sizes and preferences of family and friends is a daunting task. SizeMob, a Web and Apple iOS application that officially launched Wednesday, can make that task less daunting, and make stores’ return lines a bit shorter, with a little help from Facebook.

SizeMob Founding Investor and Chief Sizing Officer Vagish Kapila explained the motivation behind the website and app in an interview with AllFacebook:

When it comes to gift-giving for people outside of the family, that’s when people start turning to gift cards, because they don’t know other people’s sizes.

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