Entertainment Weekly Aims for a SiriusXM ‘Bullseye’

Are you ready for Entertainment Weekly Radio? It’s coming this spring and will include a variety of cross-over programming:

The daily morning radio show hosted by assistant managing editor Dalton Ross will include a forum for listeners to dish during recaps of last night’s TV shows as they drive to work; a weekly show hosted by editor Jess Cagle will showcase entertainment news; additional programs will include What’s Hot Today, The Must List and a radio version of the “Bullseye” column.

There’s no mention in today’s announcement of Geoff Boucher, the LAT Hero Complex creator who moved over to EW last year. But something tells us he too will soon be branching out to the magazine’s SiriuxXM airwaves.

The move by EW comes after last year’s very successful similar move by Rotten Tomatoes. At a certain point, rather than giving away the talking-heads currency solely to other radio and TV outlets, it makes sense for a brand-name or website publication to start trying to  monetize some of that themselves.

Previously on FishbowlLA:
Rotten Tomatoes Radio Will Ramp It Up for Sundance