Sir Ive and Lady Rawsthorn Sit Down for a Chat
Fresh from slaying dragons, the recently knighted Jonathan Ive spent some time with the former Design Museum director, Alice Rawsthorn (see, we told you we’d be reading her weekly column from now on), to talk about Apple, himself, and everything in between. It’s an interesting read, but if you have no stomach for getting fed the company line(s), you might want to turn away right now:
“It’s a shocking statement for a CEO to say publicly, as Steve has, that the goal of a company isn’t to make money, it’s to make great products,” Ive said.
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