SinglePoint Serves Ads to Mobile Phones
Interactive TV firm SinglePoint has launched what it believes to be the first mobile ad insertion platform. Dubbed SingleBrand, the offering is designed to retrieve and serve ads for interactive shows on networks such as Bravo, NBC, MTV, Fox and the CW.
“This is the first time that anybody has provided a vehicle for other ad networks to get exposure to messaging traffic available for ad insertion. The idea of what we are trying to do here is expose all of the inventory that is eligible from our clients and make that available to a variety of other ad networks,” said Rich Begert, president and CEO of SinglePoint.
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