Simply Measured Offers Enterprise-Level Analytics for Tumblr
Tumblr and Simply Measured have partnered on an analytics platform for companies to be able to analyze engagement, measure themselves against their competitors, and track their blog's performance on Tumblr in the context of their other social networks.
Tumblr users measure their success on the blogging platform in the number of likes and reblogs their posts receive, but brands and agencies need more sophisticated ways to measure the impact of their social media campaigns.
Simply Measured has added Tumblr to its analytics and reporting platform so that companies can analyze engagement, measure themselves against their competitors, and track their blog’s performance on Tumblr in the context of their other social networks.
Simply Measured, a certified partner, has access to the the Tumblr firehose through Gnip.
The metrics go beyond reblogs and likes to include the amplification and longevity of reblogs over time, follower growth and engagement, and identifying a brand’s influencers.
These
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in