Simon Says: This Condé Nast News Is Ironic

As Details folds, Simon launches a publication designed to "elevate the shopping experience."

Simon Magazine 2015 CoverDetails is going away; the ad sales staffs of Self and Glamour are being combined. But the magazine news is much brighter at real estate behemoth Simon.

Per a news release out today, the firm has partnered with Condé Nast to produce Simon magazine. The debut issue’s 98 pages are dedicated to the “high-end lifestyle:”

The premiere edition features diverse content including covetable gift ideas, an A-to-Z listing of cultural event happenings around the world, rising technology stars and the gadgets of the future that are here today. The magazine will reach select Simon locations just before the holiday season.

“This is the first time Condé Nast has worked with a brand to create custom editorial content at this scale, and we are pleased to bring our expertise to this project,” said Condé Nast creative director Raul Martinez. “We’ve worked with some of the best talent in the industry to create a truly exceptional magazine.”

Per the release, the brand count in Issue #1 is more than 130. The magazine is being mailed to 300,000 Condé Nast subscribers and will arrive next week at various retail locations.

That’s fast-rising Indian model Pooja Mor on the Simon cover. She is also featured this fall in the pages of Dazed magazine and made her international runway debut earlier this spring in Southern California.