The upcoming reality/talent search series If I Can Dream, which is the latest brainchild of Simon Fuller’s 19 Entertainment (American Idol), will be distributed globally on Hulu starting in early 2010.
Hulu will serve as the exclusive Web home for weekly episodes of If I Can Dream, which will feature a group of actors, models and musicians living together as they pursue their careers. While fans will be able to stream live footage from the If I Can Dream house 24 hours a day at IfICanDream.com, each week Hulu will offer highlights that have been compiled into episode form.
Beyond Hulu, Fuller’s company has also tapped MySpace to serve as the show’s social-networking outlet. Fans will be able to share content and comment on the show’s official MySpace page—and even post their own audition videos with hopes of one day competing on the show.
Offline, 19 Entertainment has turned to Clear Channel Radio to build fan interest in the series. The radio conglomerate has agreed to have talent from its network of station discuss the show and solicit audience feedback on the cast.
Advertisers are starting to line up to support the series as well. Producers have also announced that they have signed on both Pepsi and Ford Motor Co. as the first If I Can Dream sponsors.