Simon Clift Wants to Get Unilever to Put Focus Back on Design

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If you have some great ideas for new packaging and ad layouts, or you want to just create another fakey inspirational campaign, maybe now is the time to try and hitch a ride on the Unilever gravy train. In this Design Week interview, the mega-company’s old employee but new chief marketing officer, Simon Clift, seems to be taking a page from General Motors‘ plans and is saying that design must be the first thing the company focuses on with each and every one of their products, after having been a focus low on the list for far too long, as well as having a structure that allowed for different offices to create “wildly varying versions of its branding and packaging concepts.” While it seems like an uphill battle to climb, as Unilever remains a tree with a million semi-independent branches, you have to give Clift credit to trying to reign it all in and get focused.