WhatsApp Is the Top Android Messaging App in 109 Countries (Study)

Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again.

Which Android messaging application is the most popular in 109 of the 187 countries analyzed by digital market intelligence firm SimilarWeb? If you guessed Facebook Messenger, guess again.

WhatsApp was No. 1 in 109 countries, based on percentage of installs and daily use, with those countries including Brazil, India, Mexico, the U.K., Russia and other nations in South America, Europe, Africa and Asia, SimilarWeb reported.

Messenger came in second, topping 49 countries, including Australia, Canada and the U.S. SimilarWeb said:

In the U.S, Messenger is installed on 60 percent of all Android devices compared with WhatsApp’s 21 percent. However, of those that have the app installed, U.S. users of WhatsApp have an average daily use of 29 minutes compared with 10 minutes and 30 seconds for Messenger users.

According to SimilarWeb, the only other messaging app to lead in 10 or more countries was Viber, capturing Belarus, Moldova and Ukraine, among others.

Meanwhile, Line, WeChat and Telegram claimed multiple countries, while apps leading just one country included KakaoTalk in South Korea, imo in Cuba, Zalo in Vietnam, ChatOn in Eritrea and BBM in Indonesia.

Readers: Did SimilarWeb’s findings surprise you?

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