Side takes friends’ opinions to the recommendation bank

Who knows you better, your friends or your computer?

If you answered friends, then you should be interested in the new app, Side, a recommendation engine that goes beyond computer algorithms and actually taps in to your friends’ opinions thanks to a direct connection to Facebook.

If you answered computer, maybe you need some new friends.

Anyway, through the app, friends answer a series of questions about your personality and habits (everything from your ideal first date to what type of car you’ll be driving in ten years) in order for Side to recommend new products and services that match you as a person, and not just your search history.

“At their core, recommendation algorithms are supposed to be a platform for discovery.