SI.com Joins Online Video Race
Sports Illustrated, famous for its award-winning photography and reporting, is making a bigger push into original Web video.
On Mar. 1, SI.com introduced a new programming franchise, SI Inside Report, which will produce multiple original segments on weekdays. The roughly two-minute long clips feature Sports Illustrated staffers analyzing current sports topics, such as today’s “Can Anyone Beat the Yanks?” segment.
To run SI Inside Report, Sports Illustrated has turned to a pair of sports journalism veterans. Ian Orefice, who helped lead the video efforts at sister site CNNMoney.com,
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