Showing Losses, Salesforce Pink-Slips 100 Employees

After filing financial statements for Buddy Media that showed a $20.5 million loss last quarter, Salesforce today laid off about 100 employees at its other acquired social analytics arm, Radian6. "With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources to support its growth. Fewer than 100 people were impacted globally," a spokesperson said.

After filing financial statements for Buddy Media that showed a $20.5 million loss last quarter, Salesforce today laid off about 100 employees at its other acquired social analytics arm, Radian6.

“With the integration of Radian6 and Buddy Media, the Salesforce Marketing Cloud is re-balancing its resources to support its growth, including moving from a hub to a distributed model for certain customer-facing roles, consolidating marketing and dramatically increasing investments in R&D. Fewer than 100 people were impacted globally,” a spokesperson said.

At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in