After its immensely popular invite-only launch this summer, the social network seems to be losing steam. While it has millions of users, the UK’s The Daily Mail reported that since Sept. 20, when Google+ opened to the public, traffic nosedived by 60 percent. That’s not good news for Google.
In what was clearly an attempt to win back favor with disillusioned users, Google announced a slew of new additions to Google+.
“We think Google+ should get better every time you use it,” wrote Vic Gundotra, Google’s senior vice president of engineering. “It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements… .”
Perhaps what garnered the most praise was the company’s decision to let Google Apps customers access Google+. Other new features include a snazzy new photo editing kit; “Ripples,” a way for users to see how posts spread through the network; and What’s Hot, a place where you can see what other Google+ participants are discussing. (For more details, read the blog post.)
The newest additions have been receiving decent feedback. Rick Empson of TechCrunch called them “great enhancements to the Google+ platform.”
These changes seem promising and put Google+ back on my radar again. Let’s give the site one more shot. It is, after all, an alternative to Facebook.
Are you tempted to go back to Google+ after hearing about its new features or are you done with it? If not, what would lure you back?