Should Publishers Be Judged by their 'Social Quality'?

The makers of a popular link-sharing platform are hoping to turn publishers on to a new scoring system that determines whether their content is reaching a socially engaged audience. On Wednesday, ShareThis released an analytics dashboard and a score lookup tool so that publishers can find out their scores and optimize their content accordingly. The idea is that the more social the readers are, the more attractive the site will be to advertisers who rely on social sharing. But are people who are more likely to share articles really more likely to spend money?

The makers of a popular link-sharing platform are hoping to turn publishers on to a new scoring system that determines whether their content is reaching a socially engaged audience.  On Wednesday, ShareThis released an analytics dashboard and a score lookup tool so that publishers can find out their scores and optimize their content accordingly.

Created in 2011, the Social Quality Index (SQI) uses a unique algorithm to analyze a publication’s clicks, shares, and number of page views in 27 content categories and compares them against the 1.4

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