Should Firms Create Their Own Analytics Systems?
We just caught up on news about the launch of AirPR‘s new analytics platform, which earned coverage on TechCrunch and other blogs. It’s a “marketplace” designed to prove the value of PR services, especially to startups that often blame a lack of momentum and media interest on their firms.
Stereotype alert: it makes a lot of sense because most founders are obsessed with data, and if you can’t show them the numbers then they might ask “what am I paying you for, again?”
AirPR’s initial goal is to sell its product to startup CMOs and contribute to the “much-needed conversation around PR measurement“, but many have mentioned that other firms themselves could soon fall into that target demographic due to the increasing demand for numbers.
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