Should Facebook Create a New Type of Relationship for Game Friends?

A funny thing happened to Facebook’s open platform – game developers took the opportunity and ran with it, even taking over the core of the service for a while. By this fall, parts of the site had become overrun with users trying to get their friends to join them on their farm, help their mafia or help them clean their aquarium. Beyond constant stories about games in users’s news feeds, developers were making ample use of the Notification feature, jamming it full of promotions and notices of new items and features to get users to come back each day.

Facebook fought back with a roadmap

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